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Ciao!
I’m Asjad.

Award-winning 
Visual / Experience / Product Designer based in
Germany.

Shaping and enhancing experiences at 
Custom Interactions GmbH & Custom Medical

Clients: Smiths Group, Deutsche Telekom, Arkona Technologies, BIG direkt, Acousticon Hörsysteme GmbH, Sentec GmbH

Recent 
Projects

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Relaunch for the statutory direct health insurance app in Germany

Health insurance made easy through an optimal UX resulting into a clearly structured service app.

meineBIG-App

Digital Patient Dashboard

Simplified Virtual Healthcare Portal

Health portal that facilitates remote monitoring for doctors

with a comprehensive overview of essential and critical patient information.

Newser

A News app that

re-establishes trust, counters mis-information, and promotes unbiased journalism.

The new-gen news app

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Health+

Health & fitness assistance for heroes

Health portal for scientists working in remote locations with limited support.

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NOA

Adapting lifestyle

to new normal via NOA application

An app to assist people make better informed decisions while going out during COVID 19

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What I bring
to the table

Leadership & Team Collab:

I excel in leading design teams, fostering a culture of creativity and collaboration. My leadership sparks innovation, ensuring seamless team coordination.

Inclusive & User Centric Design:

With a profound understanding of user needs, behaviors, and accessibility, my design decisions are rooted in enhancing user satisfaction for a wide user base.

Strategic Thinking:

This part is a cornerstone of my approach where I align design initiatives with broader business objectives, ensuring their direct contribution to organizational goals.

Design Process & Methodology:

This part is a cornerstone of my approach where I align design initiatives with broader business objectives, ensuring their direct contribution to organizational goals.

Visual Identity / Branding:

Grounded in a solid foundation of visual design principles, I bring expertise in layout, typography, color theory, and branding, where the UX will communicate  brand identity effectively.

Stakeholder Management:

Building and nurturing relationships with stakeholders is a strength,  ensuring transparency and collaborative decision-making throughout the design journey.

Emerging Technologies:

Staying ahead in the fast-paced world of design is my commitment. I am always attuned to the latest design trends, emerging technologies, and industry innovations.

Project Management:

Project delivery is a well-honed skill. I bring strong project management capabilities to the table, ensuring that design projects are executed with precision—on time, within the budget.

Isabelle M. Conner

Generali Group Chief Marketing & Customer Officer

Asjad joined Generali when the entire Brand identity was being refreshed. His contribution was essential to adapting Generali’s new look & feel to digital and offline assets. Asjad adapted to our company culture very well, working independently when needed yet always being a collaborative member of our high-performance team. 

His key strength is not shying away from challenging tasks, delivering under pressure, & always meeting deadlines.
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